Leading B Corp breakfast brand, FUEL10K, has announced the return of its partnership with FareShare this February, and is on a mission to donate over 500,000 portions of porridge.

In celebration of FUEL10K’s FareShare partnership, the UK’s leading B Corp breakfast brand has teamed up with Good to Know to offer two lucky readers the chance to win £150 of delicious goodies.

With demand for food banks skyrocketing due to the cost-of-living crisis, throughout the month of February, FUEL10K will be donating a portion of porridge for every pot of porridge sold.

Now the UK’s largest charity fighting hunger and food waste, all porridge donations will be distributed across FareShare’s network of frontline charities, food banks and community groups.

As prices continue to soar putting pressure on UK households, alarming new research commissioned by FUEL10K has found that a quarter of Brits are skipping breakfast on a weekly basis, with nearly a third (30%) doing so occasionally, whilst a quarter (25%) skip breakfast more than three times a week.

The Vypr survey on over 1,000 UK adults at the end of 2022 found that breakfast is the meal respondents would be most likely to skip in order to make savings (39%).

Returning for a third year following the success of the 2022 partnership, the team at FUEL10K is on a mission to match last year’s donation of more than 500,000 portions of porridge. The FareShare FUEL10K porridge donation partnership will run from 1st February to 28th February 2023.

Two lucky Good to Know readers will win £150 worth of FUEL10K goodies, including the full selection of recently launched 100% recyclable porridge sachets in all flavours.

FUEL10K porridge pots are available at supermarkets nationwide and online, including Asda, Tesco, Ocado, Co-Op, Amazon and Morrisons. For more information and to explore the full range of protein-boosted breakfast and snacks, visit the FUEL10K website.