My Expert Midwife, the brand for pregnancy, birth and beyond has launched a collection of midwife-developed and paediatrician-approved skincare products for babies, from newborn, alongside a specially designed guide to give you seven essential steps to expertly care for your baby’s skin.

A baby’s skin is around 30% thinner than that of an adult, therefore from the moment of birth their skin needs different and more careful treatment than adult skin as it is more prone to being sensitive to irritants encountered and breaking down. From birth a baby’s skin is more sensitive and needs to develop its own skin flora and microbiome in the outside world.

My Expert Midwife’s new collection of baby skincare products is midwife-developed, paediatrician-approved and are dermatologically tested to be gentle for use on a baby’s delicate skin.

The baby skincare collection includes:

Mega Mild Cleansing Wash - This gentle formulation leaves skin feeling clean and soft. It contains soothing calendula, marshmallow, and oat kernel and can be used from your baby’s first wash. Use when necessary to clean baby’s skin – for example after a poo explosion, or messy feed.

Mega Mild Moisture Milk - A baby’s skin dries out more quickly than an adults, so after washing, a gentle and fragrance-free moisturiser should be used to support and hydrate their delicate skin. Mega Mild Moisture Milk is a midwife-developed, 99.5% naturally derived, gentle formula that keeps baby’s skin soft and soothed. It contains hydrating and softening grape, argan and rosehip oils and soothing oat kernel. It is safe to use from newborn.

Totally Immense Dribble Defence - Totally Immense Dribble Defence is specially formulated with lanolin for skin protection and calendula which soothes and calms inflamed skin. It also contains nourishing castor and grapeseed oil to  create a nourishing and soothing barrier between your baby's skin and their dribble, preventing rubbing and chafing. Midwife developed, dermatologist and paediatrician approved, the No Harm Dribble Barrier is suitable for use from newborn.

Super Charged Skin Salve - Newborn skin is delicate, and in baby’s first few months they might develop problem areas of dryness that should be targeted with a specially-designed moisturiser. This midwife-developed Skin Salve is a 100% naturally derived, gentle formula which targets and soothes dry, sore and irritated skin. It contains protecting and anti-inflammatory lanolin and calendula, and soothing oat kernel oil. Super Charged Skin Salve is safe to use from newborn and has been developed to be gentle for your baby’s skin. 

Mega Calm Massage Balm - Colic (when a baby cries a lot but there's no obvious cause) can come at any time of the day, although for most babies, it is usually before bed. An evening routine, including a massage can help disrupt the onset of colic. Mega Calm Massage Balm contains no artificial ingredients and has been designed to help nourish and moisturise baby’s skin during massage. The massage balm contains calendula, oat kernel, sweet almond and coconut, chosen for their soothing, softening and calming properties. It is safe to use from newborn.

No Harm Bum Balm  - is an award-winning, rich but simple, nappy serum that is gentle yet effective, helping to soothe and protect the skin on baby’s bottom. The serum contains only five naturally derived ingredients including medical grade lanolin for skin protection and soothing calendula.