Discover how to break your vicious cycles and begin creating a life that you can be proud of with ‘Vicious Cycle’, the latest book from Jim Rees, a renowned guru in Emotional Intelligence and ultra-cyclist.

In a story which started out about a bike race but ended up being a narrative about life, Vicious Cycle is a captivating read which offers a thought-provoking examination of our patterns of behaviour - and how these recurring habits can shape our entire lives.

Blending the professional experiences of Rees with his passion for ultra-cycling, this book seeks to unravel the nature of our psychology through relatable stories of hardship, determination, and a relentless drive to succeed and grow.

The perfect read for anyone wanting to transform their lives and begin to unlock their true potential, Vicious Cycle provides you with the fundamental ideas needed to reshape your mindset, change your behaviour, and create a life you can be proud of.