Christmas is the ideal time to discover the magic of Magija.  Four lucky prize winners will each receive a beautiful wicker hamper with inset cool bag and matching picnic blanket plus a selection of delicious Magija chocolate dessert bars.  The difference about Magija is that it is made from curd.  Curd is the latest on-trend ingredient, picking up on the popularity of similar products in many of our favourite holiday spots.  Italians love using ricotta in puddings, while the French add fruits to fromage frais for a favourite breakfast.  Lithuanians, where Magija is created, use curd to make this indulgent dessert bar which is eaten as a snack or a pudding alternative.  The good news is that Magija is now available much closer to home at Tesco and Sainsbury’s!  So why not let Magija whisk you off on a magical journey this Christmas!

Each Magija bar is made with a bitter chocolate glaze wrapped around chocolate curd on the inside.  It is lighter than a bar of chocolate and just as delicious to eat.  It is the ideal treat for an easy and popular pudding without any effort.  Or it can be served as a lovely surprise with coffee or at teatime either to impress visitors or as a little reward for getting through all the festive season’s cooking. The makers of Magija have found a way to create a fresh curd snack that contains no artificial additives or flavouring.  Magija’s curd is produced when vegetarian rennet is added to fresh milk, which then separates into curd and whey.  The magic part of the process is when the curd is gently fluffed to give it a soft and creamy texture that melts in the mouth.  It is then coated in a smooth glaze of the best quality dark chocolate, adding a bitter balance to the sweet curd.  The result is a total treat and for those of us trying to get through to the New Year without breaking the bank, the best new is that it costs under £1.00 per bar.   It is found in the ethnic food chiller cabinet alongside the cheese and meats from Eastern Europe.